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Monday, January 21, 2013

CMU INSIGHTS: Making money from music now and in the future, plus acclaimed social media course


WHAT IS THIS? An occasional update on training courses and business services provided to the music, media and communication industries by CMU and its publisher UnLimited Media. These services tap into and enable CMU's free online news and information services, including the CMU Daily e-bulletin and theCMUwebsite.com. Make sure you 'enable images' to see this e-bulletin properly.

Find out where this radically shifting industry is headed

A one-day training course providing an overview of the many different ways artists and music can be monetised, of how revenue streams are changing, and of the kind of music companies and artist deals that are required to truly tackle the challenges and capitalise on the opportunities presented by the digital revolution.

The Future Of The Music Industry: Revenue, Investment & Deals, Wednesday 23 January, 11am-6pm.

This acclaimed course is just £125, including VAT and booking fee, and provides an overview of the ways music is and will be monetised, the companies that make up the wider music business, the traditional deals between artists and these companies, and how such deals are changing, with predictions on what deals and music companies will look like in the future. There are a small number of places still available.

CLICK HERE TO FIND OUT MORE AND TO BOOK

Find out how to better engage fans through social media

A one-day training course that walks you through all you need to know to make sure you get social media right, showing you how to engage and build a fanbase online. Covering everything from the basics through to more advanced techniques, and little-known tools and tricks used by social media experts, this course will help make your social media more effective, and easier to manage, measure and understand.

Social Media & Fan Engagement, Wednesday 30 January, 11am-6pm.

This acclaimed course is just £125, including VAT and booking fee, and is perfect for anyone managing social media for artists or labels, both beginners and those with more experience looking for latest trends and new ideas, as well as any label or artist manager, promoter, PR or publisher keen to understand how social media works as an engagement tool.

CLICK HERE TO FIND OUT MORE AND TO BOOK

CMU's POPULAR TRAINING COURSES - FEBRUARY DATES BOOKING SOON

Look out for full details about February courses going online this week, including:


MUSIC RIGHTS: INSIDE & OUT
This course is an introductory guide to UK copyright law, with a particular focus on music rights. It looks at how music rights work – including collective licensing and collecting societies – and at how rights can be monetised. There is also an overview of the fight against online piracy. For a full course outline click here.

PROMOTING MUSIC: MEDIA, SOCIAL MEDIA & MORE
This course looks at how to build a profile for your artists, labels or events using both traditional and new publicity techniques. Included is a review of the UK music media – print, online, radio and TV – and how they can be used to promote artists and releases, an overview of the traditional music marketing and PR approach, and an introduction to new ways of promoting music, including the role of social media. For a full course outline click here.

FUTURE OF MUSIC INDUSTRY: REVENUE, INVESTMENT & DEALS
This course looks at the various ways to make money out of music, including intellectual property, live performance and fan engagement. It reviews both traditional and newer revenue streams and investment partners, the role different music companies can play, how artist deals with those companies are currently structured, and how those companies and artist deals may look in the future. For a full course outline click here.

SOCIAL MEDIA & FAN ENGAGEMENT
Social Media & Fan Engagement walks you through everything you need to know to make sure you get social media right, and shows how to engage and build a fanbase online. Covering everything from the basics through to more advanced techniques, and little-known tools and tricks used by social media experts, the course will help make your social media more effective, and easier to manage, measure and understand. For a full course outline click here.

PLACES ON OUR ONE-DAY COURSES ARE £125 incl VAT and booking fees - book now!

Bespoke training services are also available for music, media and communication companies. The above courses can be run in-house, and bespoke training can be developed to meet your needs. Call 020 7099 9050 or email sam@unlimitedmedia.co.uk for details.

Companies who have attended our training courses include: 2entertain, AEG Live, AirMTM, Amazon, Believe Digital, BPI, Brontone Management, BSkyB, Cake Group, Consolidated Independent, Cooking Vinyl, Deloitte, Endemol, EMI, Ernst & Young, Fabric, Freestyle Games, Freud Communications, Future Publishing, Live Nation, MAMA Group, Metropolis Music, Nettwerk Music Group, PPL, Proper Music, Sony Computer Entertainment, Three Six Zero Group, Union Square Music, Universal Music and ZenithOptimedia.
 
Concept and content © UnLimited Publishing.

Published by UnLimited Publishing, a division of UnLimited Media,
Floor 2 Unicorn House, 221-222 Shoreditch High Street, London, E1 6PJ.

UnLimited Media also provides creative, training and consulting services for the music, media and communication industries. More at www.unlimitedmedia.co.uk.

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UnLimited Media | Floor 2 Unicorn House | 221-222 Shoreditch High Street | London | E1 6PJ | United Kingdom

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