Bob Baker's The Buzz Factor
Music marketing tips and career growth ideas for creative people just like you
August 26, 2014
Music Publicity 101: Media Exposure Fundamentals
Want a crash course on music publicity basics?
In the latest episode of the Music Marketing Monday podcast, Billy and I define "publicity" and "media." I cover the abundance of media "outlets" available to you and the many ways you can get free exposure, based on my 10 years at the helm of a music magazine.
Listen to this new podcast episode here:
www.bob-baker.com/buzz/music-publicity-101
Get 60% off my Music Publicity Insider's Guide for a limited time! Learn more here:
www.bob-baker.com/buzz/music-publicity-course
You can also vote for topics you'd like us to cover in future episodes. Just click this link to cast your vote:
www.poll-maker.com/poll130010x9b6D44D3-5
Transform Your Live Show Into an Amazing Experience
If you've never been to a live Tom Jackson event, you owe it to yourself to get there.
Join Tom and his team September 26-27 for a two-day Artists and Bands Bootcamp in Nashville.
You will learn:
- Three reasons your audience comes to your show
- A new way to think about your show
- How to change your "songs" into "memorable moments"
- Be a compelling, confident performer
- Crucial business principles to make more money
- Graphing the "Perfect Set List"
Get all the details here:
www.bob-baker.com/tom-jackson-bootcamp.html
I won't be there in person this year. But I will be part of a "virtual" third day of presenters that also includes Ariel Hyatt. Just click the "After Party" link on this page.
Check Out These Other Helpful Links
Bob's Bargain Book Bin - get new and used books from my personal collection, fulfilled by Amazon!
Guerrilla Music Marketing Handbook – the indie music marketing classic!
19 Cash Flow Strategies for Musicians and Bands
What's Your "Internet Influence Index"? (3i)
Guerrilla Music Marketing Online
Why You Need to Stop Neglecting Your Old Content
Thanks for your time and attention. Now get out there and share your music with the world!
-Bob
P.S. Please forward this email to a music friend who could use it!
What About Bob?
Bob Baker is an author, speaker, musician, and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes through their artistic passions.
He is the author of the highly acclaimed Guerrilla Music Marketing Handbook, which appeared in the major motion picture The School of Rock, starring Jack Black and Miranda Cosgrove. (See screenshots of that scene here.)
Bob also created the Music Marketing 101 course, which ran for five years at Berklee Online, the continuing education division of Berklee College of Music in Boston.
CD Baby called him “The Godfather of Independent Music Marketing.”
According to the Salt Lake Tribune, “Bob Baker is one of the most widely recognized authorities on music marketing. A prolific writer, Baker is regarded as one of the industry’s leaders in helping musicians leverage online web and marketing strategies to boost their careers.”
He has appeared in the media on NPR’s “Morning Edition” and “Marketplace” and in such publications as Electronic Musician, Music Connection, The Guardian in the U.K., Canadian Musician, Publishers Weekly, VIBE magazine, E! Online, and even The Onion!
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